Jeff Robinson inspired so many individuals and organisations to shape our places in ways that were more sustainable and made people happier and healthier.

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He encouraged everyone to reach further, move faster and to go together.

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He understood that fostering positive change in our built environment started with people, building lasting relationships, valuing our differences and creating an energy, excitement and sense of fun about what we could collectively achieve.

He also understood the challenges we face together are existential and we must rise to these challenges by thinking big, being bold and decisive.

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He believed everyone had the ability to be a leader, to drive change and make the world a better place.

He was renown for asking the first question that illuminated the pathway on that journey of leadership.

 
The First Question Society was formed to continue Jeff’s legacy of sustainability leadership and generate ripples of hope and transformation.

Our mission is to help people uncover their purpose in creating a world where communities and the wider community of life can thrive.

We do this by creating opportunities to develop sustainability leadership, cultivate relationships of trust and collaboration, and build collective ambition.

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